At the start of the Summer holidays, the PCC and Merseyside Police has launched the latest phase of itsTaking Action VAWG campaign – “Call it what it is” – focused on child sexual abuse.
Aimed at perpetrators of child sexual exploitation (CSE), the new campaign challenges the language often used to minimise or excuse abuse and makes it clear that grooming and child sexual exploitation are serious crimes.
It sends a clear message to offenders: they will be caught. It also aims to help parents, carers, professionals and communities recognise the warning signs, understand the risks and know where to seek help or report concerns.
Developed with the support of multi-agency CSE partners and specialist support service Catch22 the campaign features real-life case studies, including a video with a 17-year-old survivor.
Emily Spurrell, Merseyside’s Police and Crime Commissioner, said: “Too often, perpetrators hide behind language that seeks to minimise or excuse their behaviour. They call it a relationship, a friendship, a secret or a favour. We are calling it what it is: child sexual abuse.
“This campaign is aimed directly at offenders, making it clear that grooming and child sexual abuse are crimes and those commit these appalling offences will be identified and brought to justice.
Emily Spurrell, Merseyside’s Police and Crime Commissioner
“As we head into the summer holidays, when young people are out of school and may spend more time out with friends, I am also urging parents, carers and communities to look out for the warning signs of exploitation. By recognising the risks and reporting concerns early, we can help to keep children across our region safe.”
Anyone concerned about a child or young person’s safety should report their concerns to the appropriate safeguarding service. In an emergency, always call 999.
For more information about the Taking Action campaign, visit www.merseyside.police.uk/vawg