Liverpool charity backs national campaign urging acts of community kindness as clocks go back…
With 84% of people saying society should do more to promote neighbourliness, a new campaign running throughout October is calling on people to use the extra hour gained when the clocks go back to carry out a simple act of kindness in their community.
Created by tech-for-good platform, Neighbourly, #TheExtraHour is a national campaign encouraging individuals, families and businesses to pledge their time for good – from checking in on a neighbour to helping out at a local food bank.
The campaign has already been embraced by hundreds of charities and community organisations across the UK, including South Liverpool Domestic Abuse Services.
Rebecca Radcliffe, director at South Liverpool Domestic Abuse Services, is asking the Merseyside community to pledge an extra hour with the organisation. She comments:
“This is a brilliant campaign which shows the huge value small actions can have to a charity like ours. To take part, you don’t have to do anything dramatic; it could be offering a listening ear to someone who’s had a hard time or just sharing our events across your socials. But that one small gesture can make a huge difference to the survivors we support. In some cases, it’s life changing.”
As over a third (35%) of people believe we’ve become less neighbourly in the last 20 years, The Extra Hour campaign aims to inspire thousands of people to pledge their hour for good and is supported by hundreds of charity partners across the country.
“In a world that often feels rushed and disconnected, this campaign is about reminding people that even a small act of care can have a lasting impact,” said Steve Butterworth, CEO of Neighbourly.
“The extra hour we gain when the clocks go back is a perfect prompt. It’s a reminder that time is a gift and giving it to others can strengthen the bonds that hold communities together.”
From this week, members of the public can visit the campaign website to pledge their extra hour, see what others are doing across the country, and discover simple ideas for neighbourly action, many of which can be done close to home, for free, and in under 60 minutes.
In fact, Emmerdale star and Strictly Come Dancing winner, Kelvin Fletcher, took to his Instagram to back the campaign, saying:
“As the clocks go back later this month, we all gain an ‘extra hour’; Neighbourly is encouraging people to use it to give back through small acts of kindness that make a big difference.
“I know first-hand the benefits and importance of giving back, as every single week we have the wonderful David Lewis charity on our farm. Their presence and enthusiasm bring us genuine joy and the smiles on their faces show how much they enjoy coming to us.”
You can learn more about the campaign, pledge and share your extra hour and get ideas of what you can do to take part on the campaign website. Employers and partner brands are also being encouraged to take part by pledging time for their teams and sharing the campaign internally.
To pledge your extra hour or learn more, visit – https://hub.neighbourly.com/the-extra-hour – and follow the campaign at #TheExtraHour on Facebook, Instagram and LinkedIn.
ENDS